Sentiment tracker:
The sentiment tracker, which you can find back on the dashboard, gives you an overview of all the positive and negative mentions that have come in for a brand for a specific date set. It furthermore provides you with the average sentiment for the brand based on the credibility of the person or site posting the comment. This is graphically displayed as a line graph that runs over the volume bars. The graph does not display neutral mentions that may have been posted regarding the brand, as these do not impact the brand in a positive or negative manner.
As the graph is on the dashboard, you can use the same filtering options at the top to customise the graph (example: date range, campaign based, platform based, etc.)
Key Influencers:
The objective of the key influencers feature on the application is to allow you to see the brand impact of one person regardless of the platform they mention the brand on. In other words, if Mr X speaks about Brand A on a regular basis on various platforms, you can combine these platforms and see the overall impact this person has on Brand A.
